Tag: archetypes

Becoming an effective negotiator takes skill, and lots of it. Whether for personal or professional matters, knowing how to present yourself during each individual negotiation is critical to a successful outcome. Indeed, veteran negotiation and contracts expert Eldonna Lewis-Fernandez, author of "Think Like a Negotiator," points out that one key to being a master negotiator is intuitively employing different approaches and taking an alternate direction based on each given situation. But, in order to do this effectively, one must first understand the varying, and quite distinctive, negotiator personality archetypes—one or the other of which most people typically utilize while they "wheel and deal." She warns that, without this strategic aptitude and application of the right persona for the deal at hand, at best it’ll be harder than it needs to be and at worst all could be lost.