Tag: Balboa

Why does the underdog story work? Think about every great movie you love. It likely contained the most essential element of any great movie: character. In that character’s journey, you probably got a taste of their underdog story.

When I’m called in to help a lawyer discover the right story for his client, I’m waiting for it—because it’s always there. It’s something you learn to look for when you’re in the business of storytelling and human motivation.