Tag: how much to save

Parents these days are expected to pull off a financial Mission: Impossible. Cover the monthly bills, pay down debts, help elderly parents, save for retirement and for kids' college costs, all with incomes that may have been flat for years.

Facing such a demanding feat, here's some advice you may not often hear: When it comes to your kids' college costs, maybe you are doing too much.

To wit, 42 percent of parents are actually losing sleep over college costs, up from 28 percent just two years ago, according to new data from the Parents, Kids & Money survey by Baltimore-based money managers T. Rowe Price.