Tag: locals

Word spreads quickly in Spain’s small villages. We saw it happening in Torrevieja when the old ladies would sit out on the sidewalks until late in the night, gossiping among themselves of all the neighborhood happenings. Now that we own a business in Altea, a village of 23,000, we’re directly feeling the impact that word of mouth can have.

People are talking about AlteArte. Customers know my name although I have never formally met them; others have heard that there were new owners who made lots of changes and came to see AlteArte for themselves. It wasn’t until a man named Ernest came up to the bar a week after we had opened that it really struck home exactly how much people were talking.