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The Hope Family Aspires a Region

The name Treana symbolizes a trinity of the sun, soil, and ocean—the elements needed to produce premium wine grapes. Treana was introduced in 1996 when Austin Hope became the second generation Hope to lead the family business as they began producing their own wine. Austin’s father, Chuck Hope, planted one of the first vineyards in Paso Robles in 1978 and was instrumental in establishing the region’s solid reputation for high-quality grape growing.

Hope Spreads Throughout Paso Robles Wine Country

The name Hope appears in every chapter of the 30-plus year wine industry history of Paso Robles. Chuck Hope planted one of the first vineyards just east of the Salinas River in 1978, and was instrumental in establishing the region’s solid reputation for high quality grape growing. He helped other vineyards get their start and was a founding member of what is now the Paso Robles Wine Country Alliance.

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